SMS texting: 7 new ways to reach church members

September 12, 2013

Ever need to need to send an announcement or an alert to your congregation quickly? Short Message Service (SMS) text messaging could be the solution. Conduct live surveys, collect sign-up information and much more.

According to Nielsen Mobile, 97 percent of mobile subscribers read an SMS message within 15 minutes of receiving it, and 84 percent will respond within an hour. The average mobile marketing campaign response rate is 12 percent with some companies seeing response rates as high as 60 percent plus! Compare these statistics to direct mail — which has an average response rate of 2 percent — and you can see the value of mobile marketing.

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