United Methodist Communications developed the logo to complement the theme of the 2016 General Conference, "Therefore go," which the Commission chose in 2013. Stephanie Henry of the Upper New York Annual Conference chairs the Logo and Theme Committee.
The theme is based on the Great Commission set forth in Matthew 28:19-20: “Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” (NIV)
“The theme of the 2016 General Conference serves as graphic support for our mission to make disciples of Jesus Christ for the transformation of the world,” said the Rev. Larry Hollon, chief executive of the global communications agency. “We wanted to provide an action-themed logo that ties to the roots of The United Methodist Church, a denomination striving to fulfill the Great Commission.”
The logo's font is constructed of strong letter shapes and curves, which gives the words an approachable and friendly feel, while also hinting at the boldness of the denomination's mission. The word "go" is set inside a triangle, which adds movement and direction, while the backdrop of Mount Hood is reflective of the location of the 2016 event in Portland, Oregon.
"We believe this logo provides cohesive imagery for the event, yet affords a lot of flexibility for the various needs of the conference," said Sara Hotchkiss, business manager of the General Conference. "It gives us a strong foundation on which to build."
The simple design of this logo allows for easy integration with conference-related materials and coordinates well with the Cross and Flame symbol already featured on United Methodist media, avoiding redundancy. The logo is rendered in black-and-white in order to use it over vibrantly colored backgrounds. Future creative executions may include the use of the logo itself in color as new resources are created.
About General Conference
General Conference is the top policy-making body of The United Methodist Church which meets once every four years. The conference can revise church law, as well as adopt resolutions on current moral, social, public policy and economic issues. It also approves plans and budgets for church-wide programs.
About United Methodist Communications
As the communications agency for The United Methodist Church, United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the globe. United Methodist Communications also offers services, tools, products and resources for communications ministry.